Custom Data

View as Markdown

Use customData to pass your own lead metadata through SimZ workflows. SimZ preserves your keys without reshaping them.

Example

1{
2 "phoneNumber": "+15551234567",
3 "firstName": "Jane",
4 "customData": {
5 "leadId": "LEAD-001",
6 "campaignTag": "spring-2026",
7 "crmOwner": "sales-team-a"
8 }
9}

Webhook behavior

When available, SimZ includes this data in webhook payloads at lead.customData.